Welcome to AGpress
The first digital press office dedicated to elevating high-end artisan accessory brands and their luxury craftsmanship
a Sustainable press office
AGpress offers 100% paperless service, reducing environmental impact while maximising online visibility for its clients––From press release writing and media pitching to social media content creation and digital media consulting, AGpress is dedicated to promoting the core values of your brand and enhancing its visibility in the digital realm
About AGpress
Through storytelling, brand narrative and strategic social media, we ensure brands stand out in a crowded market, forging deep connections with audiences who value craftsmanship, heritage, and authenticity. We give a voice to artisans who pour their skill, passion, and vision into every creation. While they focus on their craft, we focus on their visibility ensuring their work is not only seen but remembered.
Our approach goes beyond traditional PR, transforming artisan brands into household names by attracting a discerning clientele who prioritise quality over trends and see each purchase as a reflection of artistry and dedication.
“AGpress exists to voice the language of craftsmanship”
Alessandra Guerrieri
Our Mission
AGpress helps clients to bring their brands in the digital realm throughout tailored marketing strategies to maximise their online presence. Additionally, I am the bridge between them and the media industry.
Meanwhile they are fully concentrating in creating beautiful pieces that are not only objects but also tales with a specific value, I will take care of the stress of being present in the digital realm.
I will be adding a touch of elegance and sophistication in their online presence to stand up from the commercial and popular crowd.
AGpress offers support, business consulting to make feel each client primarily an individual with a specific personality and not just a mere businessperson. We believe that lasting success is built on both commercial growth and the personal evolution of the brand owner.
Alessandra Guerrieri
As a communications strategist and publicist, Alessandra brings intention into every aspect of brand presence, from press outreach to visual storytelling. Her background in fashion journalism, editorial and brand partnerships taught her that attention alone means little without a message built on value. She believes that exposure and visibility should carry on an educational and purposeful message to build recognition that lasts.
Her work is anchored in three principles:
- Respect for craftsmanship
- Commitment to sustainability
- The belief that fashion can and should stand for something beyond trend
She collaborates with founders who are hands-on, who care about the story behind the product as much as the product itself, the details, the materials and the respect for the environment.
Alessandra’s role goes beyond managing public image: she works on creating alignment between what a brand does and how it’s perceived.
She helps shape narratives that are sharp, honest, and built to endure in a fast-moving world.
She stands for slow processes done well, for work that holds meaning, and for brands that earn their place with depth, consistency, and truth.
Why AGpress & Why Now?
The brands that dominate the luxury are the ones that take strategic action, ensuring that their narrative is controlled, their visibility is maximised, and their brand is positioned as an industry authority.
The AGpress Lexicon
A curated language that defines AGpress and shapes how we celebrate refined craftsmanship, guide our sustainable approach, and respect the artisan behind each brand.
VERELUXE CRAFTMANSHIP
A new vision of luxury anchored in truth and express
by crafted beauty.
INTENTIONAL ELEGANCE
A refined way of living where artisans’ beauty meets conscious intention, away for trends and full of meaning and depth.
HARMONIC RISE
A shared commitment to advance the brand and its creator in harmony, ensuring that professional growth is matched by personal evolution.
Is Agpress right for you?
AGpress may be a suitable partner if you work within couture artisanal craftsmanship and place equal importance on how your work is made and how it is represented. This includes a willingness to speak clearly about process, to respect the time and skill involved in making, and to engage with communication as part of your professional practice.
AGpress is not designed for brands seeking rapid exposure, trend alignment or commercial promotion. It is not suited to those who prioritise scale or speed over quality substance and communication accuracy
The practice works best with individuals and brands who value editorial integrity, cultural awareness and long-term positioning. If you recognise communication as a continuation of your craft rather than a separate function, AGpress may be the right environment for your work.
our Services
THE CONNECTION PATHWAY
Designed for emerging artisan brands looking to establish their digital footprint
- Define compelling brand narrative and digital foundation.
- Launch strategic social media and email presence.
- Receive expert growth consultation and trend insights.
The Connection Pathway
- BRAND STORY DEVELOPMENT
Craft a compelling narrative that highlights the artisan’s journey, craftsmanship, and unique selling propositions, clarifying your unique selling proposition in the accessories space. - SOCIAL MEDIA LAUNCH AESTHETIC STRATEGY
Create a tailored social media strategy, including content calendars, engagement tactics, and community-building initiatives on platforms like Instagram and Pinterest, along with foundational storytelling and engagement-building posts across digital platforms. - EMAIL MARKETING KICKOFF
Design and implement an introductory email campaign that shares the brand’s story and products, encouraging sign-ups and initial sales, and ensuring your digital storefront reflects your craftsmanship, building a loyal audience with compelling digital newsletters. - BASIC SEO SETUP
Optimise website content for relevant keywords to ensure visibility in search results, attracting organic traffic. - GROWTH DIGITAL STRATEGY CONSULTATION
Offer strategic insights and recommendations to adapt the brand’s approach based on emerging trends, forecasts, and audience engagement, along with sessions to refine goals and brand roadmap.
THE ELEVATION PATHWAY
For established couture artisan brands aiming to enhance their market presence and customer engagement
- Elevate brand positioning through comprehensive strategic audit.
- Amplify reach with integrated content and influences partnerships.
- Quarterly performance reviews for continuous optimisation.
The Elevation Pathway
- COMPREHENSIVE BRAND AUDIT
Conduct an in-depth analysis of the brand’s current positioning, identifying strengths and areas for improvement in digital presence and messaging. - INTEGRATED CONTENT STRATEGY
Develop a multi-platform content strategy that showcases artisan craftsmanship through consistent and efficient storytelling, visual content, and interactive experiences. - TARGETED DIGITAL ADVERTISING
Execute targeted online advertising campaigns focused on high-value audiences, utilizing platforms like Google Ads and social media ads to drive traffic and conversions. - INFLUENCER PARTNERSHIP PROGRAM
Identify and establish collaborations with relevant influencers to enhance brand visibility and credibility within the accessories landscape. - QUARTERLY PERFORMANCE REVIEW
Provide detailed analytics reports and recommendations for continuous improvement, ensuring marketing efforts align with sales goals.
THE AMPLIFICATION PATHWAY
Tailored for top-tier couture artisan brands seeking maximum exposure and impact
- Secure premium media coverage and press features.
- Create an exclusive digital magazine with advanced analytics.
- Provide ongoing strategic sessions and reputation protection.
The Amplification Pathway
- CUSTOM PRESS RELEASE CREATION
Develop tailored press releases that highlight new product launches, brand milestones, and key events, ensuring effective storytelling that resonates with the target audience. - COMPREHENSIVE DIGITAL MEDIA RELATIONS STRATEGY
Build strong relationships with key media outlets, securing features, interviews, and coverage in high-end publications to amplify brand visibility, establishing brand authority through LinkedIn, industry panels, and key personalities. - DIGITAL MAGAZINE FEATURE
Create a stunning digital magazine issue dedicated to the brand, featuring exclusive content, artisan stories, and product highlights that can be shared across platforms. - ADVANCED SEO & ANALYTICS MONITORING
Implement a robust SEO strategy alongside continuous analytics monitoring to optimise website performance and track consumer engagement effectively, elevating brand storytelling through premium digital content. - BI-WEEKLY DIGITAL STRATEGY SESSIONS
Conduct bi-weekly sessions to discuss strategy adjustments, campaign performance, and new opportunities, ensuring the brand remains at the forefront of the accessories market. - CRISIS & REPUTATION MANAGEMENT
Ensure long-term brand integrity and effective crisis handling.
Managing fake accounts, nasty comments and ensure the brand stands out with an effective communication style on social media platforms.
AGpress Brand recommendations
A curated selection of artisan brands that embody the values of craftsmanship, authenticity, and refined communication.
Each recommendation is thoughtfully chosen to highlight the quality of making, the creativity of design, and the purpose that connects craftsmanship with culture.
These artisan brands reflect the AGpress vision of cultural and sustainable excellence
For direct partnerships or editorial features with AGpress, please fill in the contact form.
Some recommendations may include affiliate partnerships that support AGpress’s ongoing work in promoting craftsmanship and cultural communication.
Our Clients
AGpress collaborates with passionate clients, from handcrafted headwear artisans to emerging womenswear labels. This select gallery showcases some of their unique, meticulously crafted pieces, reflecting creativity and dedication.
The AGpress channel
Visit our Inspiration & Creativity Channel on The Co-Created Hub, where we celebrate the art of storytelling through design, craftsmanship, and creativity. Sign-up to attend our live events on The Co-Created Hub with a complimentary 30-day access pass!
Our events are thoughtfully curated to create opportunities for inspiration and connection. Empowering artisans, designers, and artists to articulate their heritage, values, and unique creative journeys with coherence and elegance in the ever-evolving digital landscape.
Upcoming Events
Discover our workshops and talks, showcasing talent and foster meaningful dialogues within the creative community. Stay tuned for upcoming dates!
There are no upcoming events at this time
Browse our full calendar for previous events, receive alerts about upcoming events and RSVP to register your interest.
Testimonials
At AGpress, we work closely with a small number of thoughtful, creative clients. Every project is a collaboration built on trust, care, and attention to detail. Here’s what some of our clients have shared about their experience working with us.
Alessandra has been instrumental in helping launch the brand on social media platforms and to create a directional website that represents the essence of WYIF. All the above has required incredible insight and patience and demands the ability to work independently and efficiently. As we are so new, Alessandra has also had to navigate the initial development of our image and create a story around that. She’s done all of this with such respect and diligence. I do feel like we’ve been working together for years. I can’t imagine we could have achieved this without her. She’s given her time to understand the creative process of the designer with useful feedback and expertise. It has been a pleasure to work with Alessandra.
— Elaine,
“I’ve had the pleasure of speaking with Alessandra on several occasions about storytelling, brand positioning, and the high-end artisan market. She has an exceptional understanding of how to communicate craftsmanship in a way that feels both authentic and aspirational.
Alessandra’s approach through AGpress is refined yet personal: she listens carefully, offers valuable insights, and genuinely cares about helping brands grow. Her professionalism, warmth, and passion for supporting couture craftsmanship labels truly shine through in every interaction.
I highly recommend Alessandra and AGpress to any designer or creative business looking to elevate their brand presence and connect with the right audience in a meaningful, sophisticated way.”
— MARIA,
Frequently Asked Questions
Who does AGpress work with?
AGpress works with couture and artisan accessories practices that are grounded in trained skill, material knowledge and disciplined methods. The work must be made or directed by individuals who understand craft as a long-term practice rather than a seasonal output. Each collaboration is assessed on its technical foundation, consistency of method and cultural positioning.
Is AGpress a marketing or PR agency?
AGpress operates as a digital cultural press office. The work focuses on how craft is written about, framed and introduced into the public domain in a way that reflects what was actually made, how it was made and under what conditions, without exaggeration, simplification or unnecessary narrative.
Visibility is considered a consequence of clarity rather than an objective in itself and promotional tactics, trend-led narratives and volume-driven exposure are not part of the service.
What does the collaboration process involve?
Each collaboration begins with an editorial assessment. This includes reviewing the work, the methods used, the materials, the level of training involved and how the practice currently presents itself. From this, an editorial direction is developed that determines what should be communicated, what should remain private and how the work is positioned over time.
How does AGpress approach social media and public presence?
Social media is treated as an editorial space rather than a marketing channel. Content is selected, written and released according to a clear line that reflects the standard of the work. Frequency is secondary to accuracy. Not every process or object is shared. The aim is to maintain coherence and protect the integrity of the practice as it circulates publicly.
What kind of outcomes should a practice expect?
AGpress supports practices in building cultural authority, professional clarity and long-term recognition. The outcome is not immediate exposure but a consistent and credible presence that speaks to informed audiences who understand craft through knowledge and context. This includes collectors, investors and institutions who value skill, discipline and continuity.
Contact Us
We’re excited to explore potential collaborations!
Reach out if you’re interested in joining forces–Let’s dive into your project and discuss how AGpress can bring its expertise to elevate your brand. Fill in the form to send a message, or book a call below.
Open for projects, collaborations, and brand consulting – let’s create something remarkable together!
